The Polar Bear Plunge at Seaside Heights presented by New Jersey Law Enforcement as part of the year-round fundraising of Law Enforcement Torch Run® events is a unique opportunity for individuals, organizations, and businesses to support Special Olympics New Jersey athletes by jumping into the frigid Atlantic waters during February.

PLUNGE SCHEDULE & LOCATION

Saturday, February 22, 2025

9:00 a.m. – Registration Opens

Blaine Ave Seaside Heights, NJ 08751

11:30 a.m. – Plungers head to the beach
(Beach is opening earlier – arrive early as it will be crowded!)

1:00 p.m. – PLUNGE!

315 Boardwalk, Seaside Heights

Event Map

Personal Drones are not permitted on-site on the plunge

Bus and RV parking is on Grant Avenue, closest to the check-in tents. Spaces are available on a first-come, first-served basis.


ACCESSING THE PLUNGE AREA

The plunge location is on the beach in front of Spicy Cantina. Plungers will enter in front of Lucky Leo’s Arcade and must present their wristband to security at the boardwalk entrance ramps to access the beach.

To facilitate the smooth flow of entering and exiting the beach, single-use entrances and exits have been implemented to access the plunge area. There are dedicated entrances onto the beach and exits off the beach upon the conclusion of the plunge.

Ocean Terrace will be closed to vehicle traffic from Sherman to Sumner Avenue and accessible to pedestrians only. Plungers are encouraged to travel along Ocean Terrace to access the beach entrance points. Plungers DO NOT need to enter the boardwalk near Spicy Catina to access the beach.

Plungers will enter the beach from one of three boardwalk access ramps, accessible from Ocean Terrace:

  1. The ramp in front of Lucky Leo’s Arcade.
  2. The ramp at Franklin Avenue.
  3. The ramp between Lincoln & Dupont Avenue.

Plungers will exit the beach at one of three locations:

  1. The ramp at Sumner Avenue in front of Spicy Cantina.
  2. The ramp at Blaine Avenue.
  3. The vehicle beach exit ramp at Grant Avenue, next to Casino Pier. 

Click here to access a fully interactive Google Maps layout that provides directions to key areas.


FAMILY PLUNGE AREA

The Family Plunge Area is designated for families who are registered plungers participating together, or children 18 years or younger with a parent or guardian accompanying them.

Location: The Family Plunge Area is located on the southern side of the beach.

Wristband: To access this sectioned area, plungers must show their white wristband to security.


IMPORTANT NOTICE FOR SPECTATORS

Due to the significant growth of the Polar Bear Plunge at Seaside Heights, which attracts upwards of 8,000 participants and thousands of spectators, spectators ARE NOT permitted on the beach. This decision has been made to ensure the safety of all participants and to address logistical challenges. Allowing spectators on the beach would hinder the smooth movement of participants entering and exiting the plunge area.


PLUNGE LIVESTREAM

To ensure everyone can enjoy the event, we will be providing a livestream of the plunge. Stay tuned for more details on how to access the livestream. We appreciate your understanding and cooperation in making this event safe and enjoyable for everyone.


REGISTRATION TIERS

We encourage all plungers to register early to avoid the plunge minimum increase and to allow ample time for fundraising. 

“Early” Bear ($100 minimum): September – December 31

“Now I’m Ready” Bear ($110 minimum): January 1 – January 31

“Better Late Than Never” Bear ($120 minimum): February 1 – February 16 

“Almost Missed It” Bear ($125 minimum – FLAT RATE): February 17 – February 22 


REGISTERING FOR THE IN-PERSON PLUNGE 

 Here’s how to get started:

  1. Register online for $25 to get started and set up a customizable fundraising page
  2. The great news is the $25 registration fee counts toward the minimum. Want to reach the minimum now? You can add an additional donation during the checkout process to get you there.
  3. Once registered, share your fundraising page with family and friends via email and social media. Track donations from your fundraising page, respond to donors and monitor fundraising progress as you get closer to your minimum.
  4. Do not stop there! As you raise more money for Special Olympics New Jersey, you will also earn fresh Polar Bear Plunge incentives. Check out the Plunge Incentive page to see what you can earn.

ALL PLUNGERS, INCLUDING TEAM MEMBERS, MUST RAISE THE MINIMUM TO PARTICIPATE.


OFFLINE DONATIONS

  • If you have donation checks to submit, please use the offline donation form that contains instructions on how and where to send them. Please send offline donation forms and checks postmarked no later than February 20.
  • If you have cash to turn in, we suggest you consider donating to your fundraising page online for the cash total. Alternatively, you can use cash to purchase a money order. You can then send a money order just as you would send a check using the offline donation form. Please DO NOT send cash via mail.

    Frequently Asked Questions

    Contact Us

    If you still have questions about the Plunge, contact us at pbpinfo@sonj.org.